Forevermark Diamond Institute
Forevermark Diamond Institute is a premier Diamond importer that promises beauty, rarity and responsibly sourced diamonds. Forevermark sponsors an annual show at which jewelers from across North America display their newest designs. Forevermark relies on CSI for all of their exposition needs. CSI is a longtime Laird Plastics Phoenix customer that specializes in tradeshow and exposition design. Laird Plastics Phoenix has historically provided CSI with materials including acrylic, polycarbonate, expanded foam PVC, foam boards and other graphic related products.
Forevermark approached CSI with an all-white design theme for the 2014 event. Forevermark noted that in previous years the Wilsonart high pressure laminates (HPLs) used for the booth’s exterior tended to chip and crack during setup. They were concerned that an all-white booth design risked exposure of “non-white” cores, which would compromise the effect they were trying to achieve.
A few months before the booth design project, Scott Oxford, Laird Phoenix’s outside sales rep, delivered a presentation to CSI about KYDEX® thermoplastic sheet. With help from Scott, CSI demonstrated the benefits that KYDEX® sheet offers over HPL to Forevermark including the added benefit of down gauging due to the durability of KYDEX® sheet. Ultimately, Laird Phoenix provided CSI with Polar White KYDEX® T for the exterior of the booth, achieving refined aesthetics with savings from down gauging to .028” thickness. Most importantly, because Forevermark was so pleased with the elegant look, CSI will be looking for more KYDEX® applications in the future.